Meet Sam
Sam is in charge of generating more customers for his business.
That’s a big deal, especially during a recession...
So, Sam decided to launch a cold outreach campaign to get new clients.
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
Here is his 1st email:
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/63062c679cf93a87ac9be18a_1.png)
His 1st LinkedIn message:
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/630cb32ca9cb3caf6b149975_LinkedIn%20message.png)
And this is his 2nd email:
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/63062c674aaa9052c93e8e67_3.png)
Super excited, he sends his campaign to 2,000 prospects!
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffc808ad862c7f83ffd826_slide%206%20img.svg)
![background image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632c7e5fce28db062f1d6f9e_wait_img.svg)
Waits 3 days...
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
1 week, and...
![Background image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632c9816a1166b57ef78155d_wait2_img.svg)
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![background image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632c9c350b2c09af3a38a44c_bg_img9.svg)
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
28%
open rate
0.01%click rate
0% reply rate
But the worst part is that ...
![](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632c9cf69e75229419d9f43c_bg_img10.svg)
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
He got:
![background image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632c9ef099ab4a0201c64200_bg_img11.svg)
0%
qualified meetings booked
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
So, what went wrong?
![Background image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632ca38cae4532f0093c7520_bg_img12.svg)
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632d81fc6052c1112bd981ff_bg_img13.svg)
Sam didn’t research enough his audience.
He failed at knowing:
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
- who to approach
- when to reach out
- how to approach them
- what value proposition to highlight
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632d8326ddae50e4d5919831_bg_img14.svg)
Less than 1/3rd of people opened his emails.
That means there’s a huge chance that Sam’s emails landed in the spam folder.
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632d87a1464cf76cc929e4c2_bg_img15.svg)
His 3 messages looked like 99% of what people are receiving.
Worse, they were 100% generic, self-centered and salesy.
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632d886db2436877890a74d7_bg_img16.svg)
Sam stopped after one follow-up email.
Plus, his message was basic and not giving any value to his prospects.
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632d88c386883a734f6207d2_bg_img17.svg)
The value proposition was off and his call to action (CTA) very unclear.
In the end, no relationship was built.
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
After seeing his bad results, Sam decides to get expert advice on his outreach efforts.
He heard about G’s Multichannel Cold Outreach Masterclass and decided to try it.
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
1.
He goes through 100% of the course
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![background image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/63345dd89261418403f03b4d_video.png)
2.
Attends the live events
![background image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632f485cdfa11180b8eee6c0_screens-min.webp)
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
3.
Asks for feedback
and reviews
![Background image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632d8d2d5b90dd8087813be4_bg_img21-min.png)
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632da4c5f10dfd3c922a72e7_bg_img22.svg)
And within 4 weeks...
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
Sam gets these results:
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632da6b378fe5a7b44fbcfcd_bg_img23-2.svg)
89%
open rate
33%click rate
30% reply rate
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632da6fd4c4737fa8c89af76_bg_img23-1.svg)
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![backgroung image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632dd35a8013e6141529e5e9_bg_img24.svg)
Plus,
26%
qualified meetings booked
![Icon](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ff7c02a6605742b203c067_Info%20Circle.svg)
That’s 26 meetings for 100 prospects contacted
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
![info image](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/632dd2c1c8410f4d1a6b832c_info%20circle.svg)
That's 26 meetings for 100 prospects contacted
There are others like Sam.
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/630f35a708f9af34592e6c86_Durthpreet%20Syan.png)
Durthpreet Syan
Growth Manager
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“The results I got after applying everything were really surprising. I went from booking calls with 0% to 18% of my cold prospects.
The Masterclass was amazing, I recommend it 1000%. It's content that you're not going to find else where.“
18%+meetings booked
1.5 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe68a48dcafbd42ac7a78_photo-min.png)
Spencer Scott
CEO
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“Everything you need to go from 0 to successful email outreach without experiencing the learning curves.
The group coachings and being able to exchange with other cold outreach experts was incredibly helpful.“
30%+meetings booked
1.5 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/630f3721903e687c7a2416e4_Ibrahim%20Gonzalez.png)
Ibrahim Gonzalez
CEO
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“By applying only 10% of the course, we got an immediate return on our campaigns.
Obviously I wouldn't like competitors to have it but otherwise I really recommend people going through it.“
15%+meetings booked
3 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/630f38ee9fdc6540624141ee_Tom.png)
Tom Grube
Lead Generation Agency
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“For me it was a no-brainer, it was perfect, it’s basically everything you need to have. The ideas in the Masterclass are genius and really help get more clients.
It was also amazing to be able to network with the community, everybody is so hyped and on fire.“
22%+meetings booked
2 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/630f334943db2995ea4083fa_Nadja.png)
Nadja El Fertasi
CEO
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“Before taking the course, I saw Sales as something very awkward. G has really helped me change that perception with very actionable, specific and tangible tips.
There's just so much more value than what I expected.“
17%+meetings booked
2.5 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/630f393a7bc561408f357b7c_Matthew.png)
Matthew Christ
Partnership Director
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“The Masterclass has just been a phenomenon tool for us. The amount of things, tips, tricks and frameworks we learned was a game changer for our business. The best part was the community since we were able to find answers to stuggles people had already faced.“
21%+meetings booked
3 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/630f3776f6f407ce44aff3cb_Ahmed%20Jemaa.png)
Ahmed Jemaa
Managing Director
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“I got better results from following everything in the course than the $5,000 consultant I hired or all the other courses I bought.
The value included in the Masterclass is crazy and the ROI from it is probably of hundreds of thousands of dollars.“
22%+meetings booked
3.5 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/631090a2c9c1ec45be9863c7_Scott%20Pooch.png)
Scott Pooch
CEO
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“I'm not new to Email outreach and still found myself rewatching many of the modules and taking tons of notes.
There were also some fun and unique scenarios presented at the end of the course.“
19%+meetings booked
2.5 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/630f33a23e9b8d5dc31eeae9_Joseph%20Maldonado.png)
Joseph Maldonado
Lead Generation Agency
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“There's techniques, frameworks and just knowledge that I couldn't find in any other course that I have taken.
It has really changed the results I've got for my business.“
14%+meetings booked
3 weeksbefore getting results
![photo](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffed23f54ef65293f10ea7_photo2-min.png)
Chris Engelsman
Sales Leader
![stars](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffe6fb04cc4248b6becca9_stars.svg)
“It is so valuable to see other people’s struggles and solutions. It gives me loads of creatives ideas and helps my business move forward. Best use of my time!“
24%+meetings booked
3 weeksbefore getting results
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
But, the real question is:
Are you the next Sam?
![Arrow](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffee2cf1c9cffbccb082ef_Arrow%20-%20Down.svg)
![arrow down](https://assets-global.website-files.com/61f1190f86ff2c44e334a573/62ffa0acb34f722ac0a683f7_Arrow%20-%20Down.svg)
Got a question? Send it
over hereCreated by Guillaume Moubeche